12pm - 1pm

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2016 Mobile Ad Summit
Friday
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September 
27
 at 
7:00pm
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Prebook Your Meeting Today

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Take a break from the crowds and schedule a personalized, in-depth discussion with Rubrik's dedicated Department of Energy team at NLIT in our private Meeting Room A. Meet with our experts for a tailored assessment of your agency's ability to recover from the inevitable cyber incident. 
Rubrik provides a comprehensive solution to enhance data security, accelerate recovery, and ensure mission continuity. Let’s discuss how we can help strengthen your agency’s cyber defense.

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Speaking Session

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Speaker:

Bill Hackley
Federal Sales Engineer Manager

Presentation Title:
Strengthening the Implementation of DOE’s Enterprise Data Strategy with Cyber Recovery Solutions

Date: Tuesday, May 6th from 1:40 PM - 2:10 PM 

Location: Room 4A

Abstract:
As the DOE advances its 2024 Enterprise Data Strategy, this session will explore how to implement key initiatives across four of the five strategic pillars: Understanding Risk, Mitigating Risks, Enabling Mission Resilience, and Protecting Critical Infrastructure. We’ll focus on threat awareness, risk assessment and mitigation, visibility, securing data through a cyber attack, and enhancing cyber recovery.

Attendees will leave this session with a better understanding on how to:
- Harden Your Zero Trust Architecture
- Prepare for software supply chain risks
- Ensure the resilience of your critical infrastructure
- Adopt trustworthy AI

Networking Reception

Join us for a private networking reception on Monday, May 5th, from 7:00–10:00pm, featuring Rubrik and other top DOE technology partners attending NLIT. Enjoy food, drinks, mini-golf, and games while connecting with peers and exploring how others are modernizing best practices across the DOE.

Join us for a private networking reception on Monday, May 5th, from 7:00–10:00pm, featuring Rubrik and other top DOE technology partners attending NLIT. Enjoy food, drinks, mini-golf, and games while connecting with peers and exploring how others are modernizing best practices across the DOE.

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Rubrik Team

Jason Becerra

DOE Account Executive

jjason.becerra@rubrik.com


Mark Carnes

DOE Sales Engineer
mark.carnes@rubrik.com


Bill Hackley

Federal Sales Engineer Manager

bill.hackley@rubrik.com


Experience Rubrik Cyber Recovery Up Close

Our security experts will be at our booth (#704) all week, offering live demos to show how Rubrik helps the DOE enhance cybersecurity, ensure rapid recovery, and streamline NIST/RMF compliance. See firsthand how we protect critical data and strengthen mission readiness.

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Speakers

Jerry Zen

CEO, 3DAYS

Zen is a pioneer in the field of mobile advertising. 3DAYS is the 5th company that has achieved a Fortune 500 ranking under his guidance.

Kate Welsh

VP of Sales, 3DAYS

With a decade of leadership experience at 3DAYS, Welsh oversees sales, operations, growth initiatives and strategic alliances.

Sarah Chen

CEO, AdTank

Chen is founder and CEO of AdTank, a digital advertising think tank that partners with brands to unlock consumer markets through marketing.

Jenny Grace

Founder, Target Tween

Target Tween specializes in trend forecasting and marketing strategies for the tween and teen demographics.

Forest Bello

VP, Digital Media, Clicker

As VP of Digital Media at Clicker, Bello crafts innovative and creative solutions for the digital space, specializing in minority consumers.

Amit Sands

Digital Director, Power Haus

Sands heads up a world-class team of 120, and leads digital capability and integration for a suite of 50+ corporate clients.

Vee Nguyen

Editor, Ad Market Magazine

Nguyen covers mobile news and trends for Ad Market Magazine. Her work has also appeared in The New York Times, and Wired.com.

Charlie Gaudenzi

Mobile Analyst, Mobile Arts

Mobile Arts conducts quantitative and qualitative research on mobile habits, market trends, and user needs across the globe.

Schedule

9:30 – 10:15 AM

Panel: "Tapping Into Niche Audiences"

Zee Nguyen – Ad Market Magazine (Moderator)

Forest Bello – VP, Digital Media, Clicker

Amit Sands – Digital Director, Power Haus

Jenny Grace – Founder, Target Tween

10:15 – 11:00 AM

Presentation: “Optimizing Spend In the Mobile Ad Space”

Kate Walsh – VP of Sales, 3DAYS

11:00 – 12:00 PM

Presentation: “Demystifying Metrics: Making Numbers Work For You”

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

12:00 – 1:00 PM

Lunch


1:00 – 2:00 PM

Rapid-Fire Case Studies

Viral Mobile Ads

Time-based Targeting

Crafting Your Brand Story

When Ads Advocate Action

2:00 – 2:20 PM

Networking Break


2:20 – 3:00 PM

Presentation: “The Mobile Ad Process: 7 Steps to Success”

Jerry Zen – CEO of 3DAYS

3:00 – 3:45 PM

Panel: “Consumer Feedback: When Ads Talk Back”

Jenny Grace – Founder, Target Tween (moderator)

Vee Nguyen – Editor, Ad Market Magazine

Sara Chen – CEO, AdTank

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

3:45 – 4:00 PM

Closing Remarks

Jerry Zen – CEO of 3DAYS

4:00 – 5:30 PM

Rooftop Cocktails


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